Voice and visuals
Brand guidelines
A compact, practical system so every page and post sounds like the same hand.
When the site, ads and LinkedIn look like three different firms, buyers hesitate. Guidelines lock logo, colour, type and voice just enough that freelancers and future pages stay on brand.
We keep the system light enough that a Hong Kong SME will actually use it — not a 120-page brand book that dies in a Drive folder.
Bilingual voice notes cover English and 港式書面語 Traditional Chinese so both languages feel intentional.
What this is for
- Core marks that survive handoff to freelancers
- EN + 繁中 voice that matches the offer
- Do / don’t examples for real channels
- An asset pack your team can open tomorrow
How we work
- 01
Audit what exists
Keep what works; retire what confuses. No rebrand for sport.
- 02
Core marks
Logo, colour, type — usage clear enough for a supplier to follow.
- 03
Voice
Tone notes for English and Traditional Chinese, with examples from your category.
- 04
Usage
Do / don’t for site, ads, WhatsApp headers and LinkedIn.
Deliverables
- Guidelines PDF or page
- Asset pack
- Voice sheet (EN + 繁中)
Best for： Companies whose site, ads and LinkedIn look like three different firms.
Not for： Full identity theatre when a tighten would do.
Prices are not published. We scope after a first conversation. No ranking or lead guarantees.
Questions
Full rebrand?
Only if needed — often a tighten is enough.
Bilingual voice?
Yes — Hong Kong written Traditional Chinese and English.
Will you design a new logo?
When the current mark cannot be saved. Otherwise we refine and document.
How long does this take?
Usually a focused sprint after a short discovery — scoped in writing.